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Building Brands
Through Licensing

We unlock and monetize brand equity.

Available for Licensing

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How can we help grow your business?

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For Brand Owners

Let’s explore how we extend your brand into new categories & segments.
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For Manufacturers

We partner you with powerful brands.  Finding the hidden gems is our superpower.
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General Consulting

We're more than just a licensing agency. We look at the big picture based on your needs.

Client Testimonials

TLC brought Mondelez creative licensing opportunities and helped move our ice cream licensing business in the optimal direction as we evaluated partners.  I firmly endorse The Licensing Connection for their business acumen and personal approach to serving clients.

Mike Mueller

Senior Brand Manager, Channel Innovation, Mondelez

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"TLC’s unwavering commitment to managing our licensing business was evident throughout, from launching the business with creative Cadbury style guides to finding best in class licensees from around the globe.  Their hands on approach to designing packaging and leading sales efforts was especially impressive, earning us multiple industry awards. They really helped us grow our presence in new channels of distribution."

Paul Manley

Senior Manager, Canadian Business Development, Licensing, Kraft Canada Inc.

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The Licensing Connection took the time to understand our brand strategy and then worked with us to develop and implement a Licensing Strategy.  Their deep relationships with leading studios and packaged goods companies opened doors and led to successful negotiations.  I highly recommend them for anyone seeking to elevate their brand strategy through licensing.

Greg Petrie

VP Marketing and Innovation, Give and Go Foods

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Brand Experience

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Services

We tap into your brand’s equity and monetize it for you. Building brands through licensing & promotions is our specialty. A sophisticated approach is our hallmark of success.

About

A team of industry veterans, we are more than just a licensing agency. We look at the big picture and provide personalized service, maximizing your revenue based on your needs. Supporting you along the entire process, we negotiate the best deal terms, avoid pitfalls, and save you time and effort.

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