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We Developed Award-Winning
Cadbury Caramilk Liquor

  • The Challenge: To expand Cadbury into new categories & channels of distribution​

  • The Results: We beat sales of Bailey’s Caramel Liquor

  • Won Awards for:

    • Best Packaging

    • Best New Liquor Product Launch 

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Created Edible Entertainment

  • The Challenge: To grow Give & Go Baked Goods’ licensed business

  • The Results:  We power negotiated the licensed rights to top brands away
    from competitors

  • Over 5 years, grew the business with brands such as Barbie, and Oreo,
    initiating a buyout by Mondelez in 2020

Canada’s #1 Candy Gets Re-branded,
We Licensed the New Name

  • The Challenge: To support the launch of new Maynards umbrella brand

  • We created a fashion-forward style guide

  • The Results: We gained national media coverage for our scratch ‘n sniff T’s

  • Sampled millions of candies as a hang-tag promotion

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Bubble Gum Gets Exposure in All New Categories too!

  • The Challenge:  To move from “candy for kids” to a “cool statement of style”

  • The Results:  We ruled the Juniors department
    with #1 sku’s & social expression statements

  • Stylish food appliances entertained a whole new set of fans

Success Stories

Let’s face it, in today’s competitive economy, 

having an edge is important. Check out how 

We Do Deals That Make a Difference:

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